Why is Harley-Davidson dropping diversity initiatives after the right-wing anti-DEI campaign?

Typical Harley-Davidson customer

This…is not a healthy company with a bright future ahead.

The demographics for Harley-Davidson are just as grim as their sales figures: the average Harley customer is over 50, and the average age of a registered Harley motorcycle is about 10 years.

Do the British people realize how much American people absolutely despise them?

What is their lifestyle?

All their existing customers shake their canes and whine about them “selling out.”

The Geezer Brigade starts flinging their walkers about and posting angry diatribes on AOL.

Would Donald Trump's reelection make the world more dangerous?

They sell obnoxiously, stupendously overpriced bikes to old white men who wear Donald Trump jackets.

Big noisy eyewateringly expensive machines that make senior citizens feel like it’s still 1962.

What happens if they build new bikes?

Why is blood sugar ranging from 70-180 in a day and checked through a glucometer?

What is their product?

They need new customers or they’re done. Their existing customer base is aging out and, well, dying. Millennials don’t like their motorcycles, but Harley has long been a company that flat-out refuses to change their products to match what people want; they’ve long believed they should make whatever they want to make and people should just buy that.

Conservative old men who haven’t seen a movie since Dennis Hopper stopped being a leading Hollywood draw.

Its year 2041, and president Hunter Biden has ordered every republican who sweared at him to be arrested and shot. I am on my way to the death row listening to the cheer of the Liberal mob chanting death death death. How can I escape?

If Toyota were facing demographics that grim, they’d, you know, change their lineup and try to appeal to new customers.

Next year, things will turn around. Next year for sure. We just have to hang on until then. Next year.

Whenever they try to get new customers, they risk pissing off the dudes who were born to ride Donald Trump, or at least fellate him.

My boss called me on a Saturday to let me know he that due to financial reasons, I was no longer needed effective immediatley. 3 days later, he sends me a text asking about work issues. How do I respond?

Harley-Davidson is facing some rather unfortunate demographic realities. If you look at their sales since the 1990s, they’re looking pretty grim:

So what do you do if your existing customer base of geezers and sycophants hates the idea of you selling to a new demographic? If you’re Harley, you keep selling to the old demographic and hope for a miracle.

But Harley is trapped. They’re a lifestyle brand, not a motorcycle company. When you look at them as a lifestyle brand rather than a motorcycle company, a lot of things start to make sense.

What habits do happy couples have?

Harley geezers love spreading contempt for smaller, lighter Japanese “rice burners,” after they’ve taken their Geritol and used their walkers to hobble to the front porch for another rousing afternoon of “hey you kids get off my lawn.”

They’re terrified to abandon these guys because they know these guys buy their bikes, at least until they go broke buying Trump shoes and NFTs. Millennials think Harley Davidson is a joke, mainly because Harley Davidson is a joke. Gen Z is like “Harley who? You mean the Joker’s girlfriend? Margot Robbie? Yeah, she’s hot.”

What happens if they try to attract new customers?

Why do Puerto Ricans come to this country flying their flags over in the United States all over their cars? They're so proud of their country. Why are they here?